Wendy Straker Hauser
"My New York: Michael Shannon"
“There is so much history in New York City,” says Michael Shannon, who plays Agent Van Alden on the HBO hit series “Boardwalk Empire,” which returns for its second season tonight. But when it comes to laying down roots, the small-town Southern boy (he was born in Lexington, Ky.) chose Red Hook, Brooklyn. “I love it for its neighborhood feel,” says the 37-year-old. “It’s is the kind of place where everyone knows your name.” Perhaps that’s because he’s Michael Shannon — but we won’t burst his bubble. This is his New York. -- WENDY STRAKER HAUSER Jack’s Coffee, 138 W. 10th St., between Greenwich Avenue and Waverly Place “Everything is organic, and the owner invented his own stir-brew coffeemaker, which stirs the coffee grinds as it brews. I’ll usually stop in here before a theater performance. I take my coffee black, although at Jack’s they always steam the milk, even for regular coffee orders, which is nice sometimes.”
Jeffrey Slonim
"Mister Bean"
http://hamptons-magazine.com/lifestyle/articles/the-perfect-cup-jacks-stir-brew-coffee
When you walk into Jack’s Stir Brew Coffee on the square in the Amagansett, as throngs of hip customers do, first-timers do a double take. Jack looks like a movie star, and the store he designed like a movie set, with architectural details borrowed from a vintage boatyard.
If Jack’s Stir Brew, Organic Fair-trade Coffee and Food in Amagansett, has the right touch of nautical detritus, is it because Jack Mazzola, who at one time dealt modern furniture, knows how to serve up beachy charm. “To get the feel of the layout,” says Mazzola,
“I lived in the store for seven weeks.” He sourced the vintage buoys, he mounted a monumental hunk of driftwood, and he found the organic juices and his Aunt Rosie’s chocolate chip cookies.
A one-time actor, “What does a guy got to do to get a cup of coffee?” was Mazzola’s prescient line on Guiding Light. In between the long stints of barely scraping by, Mazzola appeared occasionally on Diagnosis Murder. He quit acting “cold turkey” when he lost a part in Tears in the Sun (starring Bruce Willis). “I was at my wits’ end,” he says. “I needed stability.”
After much soul searching, dark-roasted coffee presented itself. “Growing up in my traditional Italian family, my grandmother ended every meal with stove-top coffee,” he explains. In 2003, after spending time on a coffee farm in the Dominican Republic, Mazzola opened Jack’s Stir Brew Coffee in Manhattan’s West Village. Three months later, New York Magazine named his the best coffee on New York. He soon appeared on NBC’s Today. Meanwhile, Mazzola’s gorgeous girlfriend, designer Christina Lehr (Henry Lehr’s daughter), and her mother designed the hip boutique next door: Beach Stop by Henry Lehr.
At the original Jack’s, Mazzola befriended well-known regulars including Daniel Day-Lewis and Hilary Swank; here in Amagansett, Alec Baldwin as dropped by as have Ed Burns and his brother Brian. Travel if you must, but according to Mazzola, you will rarely find better coffee. “I hated the coffee in Jamaica,” he says. “Even in Hawaii, it’s horrible. I went to live with a tribe along the Amazon, and I brought my own sock sack of coffee for our campfire.”
Mazzola’s beans primarily come from a farm in the Dominican Republic, although he sources from places like Sumatra, Mexico and Ethiopia as well. His company also has a relationship with a small boutique roasting facility in Vermont. “It’s a long and slow, dark, dark roast,” he says. (His iced coffee is cold-brewed using a machine he invented.)
Mazzola’s third calling is photography. Some customers have liked his wall of nautical photos under Plexiglas so much they have commissioned similar displays. It seems his is, quite literally, a jack-of-all-trades.
Stephanie Stark
"3 Hamptons Coffee Drinks We Love"
We scoured the Hamptons for the best signature coffee drinks and found ourselves at the aromatic doors of Love Lane Kitchen, Golden Pear and the newly opened Jack’s Stir Brew. Here, we break down the three most addictive coffee drinks we found and give proof positive that the East End is no slouch when it comes to a good cup of coffee. Iced Coffee at Love Lane Kitchen Café Mocha at Golden Pear The Mad Max at Jack’s Stir Brew
Mattituck’s Love Lane Kitchen is a mecca for all things “New American,” and its coffee is no exception. Billing itself as the “foremost artisanal micro-coffee roaster on the North Fork,” Love Lane roasts only Fair Trade beans, mostly from rich and fertile South American regions, in small batches. The ever-popular, and addictive, iced coffee is made cool by coffee ice cubes, which are made from brewed coffee that is chilled and frozen into cubes. “As a cup of coffee is mostly water, the water’s quality has an impact on the taste,” says Love Lane owner Mike Avella of typical iced coffees. Consider us officially spoiled for conventional ice. 240 Love Ln., Mattituck, 298-8989
You can bet we asked the coffee makers at Golden Pear to “spill the beans” on the unique coffee blend they’ve been serving for the past 12 years. Their response? “We could tell you, but we’d have to kidnap you.” They did, however, share some of the ingredients that go into their most popular coffee drink, the café mocha, which is made with rich Ghirardelli chocolate, precisely steamed milk and espresso. Enjoy the staple café mocha at any of Golden Pear’s Main Street locations in East Hampton, Southampton, Sag Harbor and Bridgehampton. 99 Main St., Southampton, 283-8900
Before founding Jack’s Stir Brew and becoming the “New York coffee maven,” Jack Mazzola was busy pursuing an acting career in L.A. After being passed over for a part in a Bruce Willis movie, Mazzola rededicated his life to another passion: coffee. Today, Jack’s Stir Brew has blossomed into a caffeinated empire of Fair Trade, meticulously prepared coffees. In Amagansett, Jack’s most popular drink is the Mad Max, featuring Jack’s signature stir brewed coffee, a shot of espresso and Hudson Valley milk. With each cup stirred as it brews, the Mad Max goes down smooth and packs an aromatic punch to your senses. What a way to wake up. 146 Montauk Hwy., Amagansett; 267-5555
Elaine Vuon
"Bands jam in Southampton at festival's acoustic stage"
Past the concert stage where artists like Patti Smith and Best Coast will rock out this
weekend on the Shinnecock Reservation in Southampton, is a little gazebo with a much
smaller stage and a more intimate vibe. Jack’s Stir Brew Acoustic Stage is the spot
where 20 bands and duos will perform during the three-day Escape to New York
festival. “The acoustic performances were a pleasant surprise,” said festival-goer Dave , 52,
Morristown, N.J. The audience members sit on picnic tables and munch on Asian-style hot
dogs, gourmet ice cream and dumplings as artists croon mellow tunes. It’s a stark contrast
from the electro-pop music echoing throughout the festival. The Acoustic Stage’s line-up
includes artists like 2AM Club and Ghostwise. David Trotta of Jersey City runs the music for
Jack’s Stir Brew, a coffee shop based in Manhattan and Amagansett that hosts regular
acoustic shows called “Fresh Ground Music Night. Trotto not only booked half of the bands
performing on the Acoustic Stage, but he will also take the stage as part of the duo Trotta &
Ronstadt. “I think the festival is not just about music – it’s a lifestyle,” said Trotta. “It has a
grass roots vibe going that Jack’s really plays well with.” Performers can even be caught
sitting in the audience. Dominick Magnotta, a 25-year-old musician from Brooklyn, said the
best part of the festival is “running into beautiful people, the greetings and the weather."
Magnotta is one of the five members of the Brooklyn-born band OTiS that will take the
stage. He describes the band as “new age soul.” “A friend of a friend recommended us for
the stage when they found out a few slots were available,” said fellow OTiS member Craig
Schoenbaum, 31, of Brooklyn. “We usually play electric but we had to change it down for
this and we adapted to it quickly and made it happen."
Sari Soffer
"Jack's Coffee Sustains Greenacre Park's Organic Aura"
It is no coincidence that Jack Mazzola shares the same name as the fairytale character of “Jack and the Beanstalk.” Their stories are strikingly similar.
Jack Mazzola, a struggling actor who moved to NYC from Lodi, NJ, also traded his life for beans. At age 30, Jack decided to make ends meet by entering the coffee business. He traveled to Italy to learn authentic coffee shop culture and worked on a farm in the Dominican Republic
Soon enough, Jack came up with a brilliant idea to make his coffee beans magical through a technique called “stir-brewing.” He imagined a machine that stirred the coffee and water to create an “even saturation of the water to evenly brew the blend and utilize it to its fullest potential,” he said. He incorporated a French press to ensure a unique, flavorful taste.
Jack proposed his idea to an old friend and customer from his father’s auto shop, Ronnie, who was an engineer in NYC. Together the two brought the idea to life. Jack patented the stir-brewing process and remains the only one in the world that stirs coffee to this day.
Jack’s Coffee opened in 2005 and his beanstalk grew and grew. In addition to stir brewing, Jack sold the first officially certified organic fair-trade coffee in New York City. And after just a few fee-fi-fo-fums, Jack gathered his gold.
He continues to expand with his recent opening in Greenacre Park, a relaxation area to preserve and evoke appreciation of nature. The Rockefeller family made the donation to build the park—which is surrounded by locust trees and a waterfall—in 1971. They recently sought a footprint of sustainability for their park and considered Jack’s Coffee the perfect match.
“When the Rockefellers call, you answer,” said Jack, sitting at a table in the park. But before Jack’s story becomes minimized to a fairytale, it is important to recognize the real-life passion behind Jack’s endeavor. As Jack says, his coffee is “big and bold”…and so was his pursuit. “My goal was to educate my consumers,” he said.
He was able to do so because of his farm work in the Dominican Republic, where he learned to appreciate the cultivation side of coffee.
“Coffee is produce, and it goes bad.”
The accepted shelf life of coffee is three weeks. But Jack, who said he is high-maintenance when it comes to quality produce, allows only a one-week shelf life. Jack’s Coffee’s beans are imported from Sumatra, the Dominican Republic and Mexico, providing its big and bold—also described by Jack as “volcanic”—taste. In addition to his coffee innovations, Jack pioneered Hudson Valley Fresh produce with his friend Sam Simon. The buddies realized that other milk was over-pasteurized, losing all of the nutrients to increase shelf life. They initiated a more organic and nutrient-rich milk that Jack uses in all of his coffee shops. “I have a commitment to giving back to everyone on my food chain,” Jack said, describing his close relationships with the farms he receives his products from.
Jack said he even knows the exact farm that the apples in his sandwiches come from, and insists on giving a portion of the proceeds to everyone that contributes to his products.
Yet, even though Jack uses an eclectic crew of farmers, he does not believe in an extensive menu. “I am a preacher of simplicity and consistency… We’re talking about coffee. We’re not talking about fine wine and cheese,” he said, laughing.
Jack said that each brew is adjusted based on the harvest that year to perfectly blend in the stir-brewer. He is adamant about his coffee having a rich taste, while preserving the nutrients of its organic nature.
“At the end of the day, I’m a foodie,” Jack said, slowly sipping his coffee and smiling. Jack Mazzola shows that fairytales can converge with reality…as long as you conjure up a few magical beans and a determined imagination.
Maria Denardo
"From The Daily Dan: You Don't Know Jack!"
(NEW YORK) It’s about time you met the Jack behind your java. He’s a proud Taurus, his last name is Mazzola, he’s the first certified Fair Trade coffee purveyor in New York, and with three stores now, he’s shaking up the corporate caffeine culture one cup at a time. Feeling the buzz? MARIA DENARDO
Is it true you were an actor?
Robert Sean Leonard’s casting manager discovered me when I worked at my father’s auto-body shop in Lodi, New Jersey. He would frequently smash his car, and my father would fix it. He asked me if I was interested in acting. I was up for anything to get me out of Jersey. I was not in school, working with my dad, and we started to butt heads.
What first brought you to New York?
I left home when I was 16, when I fell in love with an older woman I met at an acting class. I didn’t graduate high school, but I have no regrets. I was more inspired to see things and experience things. I didn’t want to pass up the opportunity to live in Manhattan. Life has been my book of knowledge.
What was your first role?
I was a patron in a diner on Guiding Light. My line was, ‘What does a guy got to do to get a cup of coffee around here?’ I picked up an agent, and I was cast for a recurring role as Maria Santos’s secretary, Todd. It lasted a year, on and off. At that time, daytime television was looked down upon. Then I went to L.A. for the pilot season. I booked a co-starring role on Diagnosis Murder—I still get residual checks from that, knock on wood. I played Rosser, this guy that broke out of prison and was chasing down Dick Van Dyke. I did all my own stunts and got $20,000 for three and a half weeks of shooting. After a couple years, I moved to L.A. I was pretty much just being a hustler. I was still pounding pavements after three years and was eventually cast in the Bruce Willis film Man of War. I thought I’d made it, but then my part was dropped. I was sick and tired of working for other people, so I went cold turkey and said, ‘I’m done.’
How did this coffee thing happen?
Being in the service business my whole life, I’ve always been a fan of coffee shops. When I was younger and working for my dad, the coffee shop was right next to the social club. We’re Italian. I’d just pop in and my grandfather’s friends would be sipping their coffee. Later, I was living in New York, with a roommate situation, the apartment was, like, this big, and you know, if you hate your roommate, you have to go to a coffee shop to get away.
Why did you choose 10th Street as your first location?
When I moved back to New York, I took an apartment upstairs from a magazine shop. That magazine shop is now my coffee house. I nagged the president of the board for months to get the space, until one day it opened up. I presented the board with a visual presentation of what I was going to do with Jack’s Stir Brew Coffee. I went around and photographed all the places that I liked, from bakeries and groceries to meat markets. I wanted to bring back old New York.
How did you prepare?
I read everything, touched everything, tasted everything. I spent some time in Italy, which sounds cliché, but I actually was really excited to jump on a plane and learn. A friend of mine handed me a book by Julia Alvarez, who owns a coffee farm in the Dominican Republic. I e-mailed her and two weeks later her husband was in my apartment doing a tasting. I went there too and worked on their farm for a month, getting a good understanding of Fair Trade, since it wasn’t big at the time. I was the first certified organic Fair Trade coffee bar in Manhattan.
What business model do you follow?
I follow my heart, but I really am inspired by Patagonia. The product looks good, feels good, and the retail operation focus was on great customer service. Plus, one percent of their sales is dedicated to environmental charities. I’ve also started a music company called Fresh Ground Music—every first Tuesday of the month, we have live music in this store with live broadcasts on our website. I also started a film company called Fresh Ground Films. Eventually, we want to start doing some documentaries.
What’s “stir brew”?
I proposed this idea that I wanted to stir coffee, similar to a French press. I created a machine with a group of engineers that rakes the coffee to gently stir it so the grounds are uniformly mixed, giving you an even brew. This way, you oxygenate the grounds to give it a richer flavor, leaving out any bitterness. Once we built a model, we opened our first store with it. A year later we got a worldwide patent.
How much coffee do you drink?
I start my morning with a black coffee, and I have an iced coffee or espresso in the afternoon. If I really want to treat myself, I’ll make a Happy Jack, which is a latte with a bit of agave cinnamon on top.
What was your first day like when you opened?
It took me almost three months to build the store with friends and family. I was always outside taking photos, painting tables, building relationships, and telling people to come in when it opens. On the first day, it was me and my cousin, Matty, working. There was a line out the store. We had Miles Davis music, flowers on the tables, mounds of pastries, and good cheer.
Where does the coffee come from?
We roast in Vermont, and right now we have Dominican, Peruvian and Mexican blends.
Tell us about Lorraine, the storied regular at your West Village location.
When she first started walking by with her friend, she would never visit. Then she started coming in every day, if not twice a day. I had a key to her apartment. She celebrated her 96th birthday in Jack’s, and she was 98 when she died. I loved her. She was an old-school, lively New Yorker who drank a big cup of black coffee, bigger than she was. She’d fall asleep over her mug, and I’d offer to walk her home. Customers used to go nuts over her smoking—she was the only one I allowed—but what could I do?
Which celebrities have come in?
Hilary Swank and Daniel Day-Lewis—he’s a friend of mine. I met his wife first, and she’d always tell me I reminded her of her husband. And when he came in, we hit it off.
Why open in the Hamptons?
I was looking for an escape out of the city, so when I was contacted to do a coffee shop here, I did it. At the end of the day, it just knocks the hell out of you. I love the whole surfing and fishing culture. We’ve had a great response, but winters can be tough. It’s a great challenge—I still love to build community.
What do you think of Starbucks?
Hats off to Howard Schultz for setting forth the whole movement for specialty coffee, but...
Thoughts on tea?
I love it. If I want to ease down on the caffeine, I’ll drink some green tea. The name for my Sweet Mary Tea comes from, ‘Sweet Mary of God, that’s so good!’
Do you take your dates out to coffee?
I only have one date these days. Her name is Christina, and we’ve been dating for four years. I don’t take her out for coffee; I bring her coffee.
What are your hobbies?
I’ve been collecting pieces of driftwood, which I’m trying to incorporate into collages. I love photography, travel, the ocean, surfing, meeting people. Architecture is another passion of mine.
What’s in your fridge?
A lot of white wine, Hudson Valley milk, carrots and chocolate.
What books are inspiring you right now?
The 12-Step Program. It’s about accepting who you are and giving up control. I’m fascinated by relinquishing your ego.
What’s next?
We’re thinking about organic cotton apparel and stuff like that, keeping it as sustainable and organic as possible. I’d love to have another location in Sag Harbor. I’ve been approached to expand in Japan. We’re hoping to start that conversation at the end of September.
Is coffee the new wine?
I don’t think so. People are trying to take it to that level, but it can’t go there. Coffee is coffee, man. People aren’t drinking it with cheese.
Amanda Kludt
"Jack's Coffee at Greenacre Park"
MIDTOWN--Jack's Stir Brew Coffee has opened a new location inside Greenacre Park on East 51st Street. The park is run by the Rockefeller Foundation and has a 20 foot waterfall designed by Hideo Sasaki. They offer both coffee and an organic lunch menu.
Emily Feldman
"A Brew-Master Flaunts The Gadget That Propelled Him From Struggling Actor to Coffee Pioneer"
View more videos at: http://www.thefeast.com.
Nine years ago, Jack Mazzola sat at his kitchen table contemplating how much he loved the French press. The struggling actor—who'd had roles on soaps like "All My Children," and "Guiding Light"— imagined a similar device that would allow him to mix coffee grinds during the brewing process.
After a few sketches and a call to his buddy's dad who was an engineer, Mazzola was on his way to a worldwide patent and the freedom of never having to wait for an agent's call again.
"The result was incredible," says Mazzola. "So we went ahead with our first urn and opened Jack's Stir Brew on 10th Street ... and there were lines out the door."
Modeling his business after companies like Patagonia, which operate under strict policies of fair-trade and sustainability, the concept took off. Stir Brew expanded to a location on Front Street, followed by a pop-up in Amagansett, Long Island last summer. When a permanent Hamptons location became available in September, Mazzola seized the opportunity and moved into a small loft above the construction site to direct the cafe's design and nautical-themed décor.
Recently, The Feast stopped by Jack's Amagansett location to see the new space and to get a closer look at the gadget that transformed Mazzola into a coffee-pioneer. Next up: Stir Brews will be poured at Chipotles around the country. [The Feast]
146 Montauk Highway, Amagansett, NY; 631-267-5555.
Jacob E. Osterhout & Amanda P. Sidman
"Best of New York: Coffee Shops"

Set on a cobblestone street between the South Street Seaport and Peck Slip, Jack's Stir Brew Coffee serves a rich, full-bodied cup of coffee for $3.25. The first New York establishment to serve fair-trade organic coffee, Jack's does not mess around when it comes to caffeinating its patrons. The patented stir brewer machine actually mixes the grinds as the coffee percolates for a more even extraction and less acidity. For those whose "get up and go" got up and went, try the Mad Max ($3.40), which is a shot of espresso in a cup of coffee, or go for the Happy Jack ($4.50), a latte with cinnamon and honey. You can't go wrong at this coffee shop, unless you're talking on a cell phone at the cash register. As a sign at the counter will tell you, just hang up and order.
Kathy Y.L. Chan
"Hot Drinks, NY: The Happy Jack at Jack's Stir Brew"
On the days you do manage to find a seat inside the tiny and perpetually crowded West Village location of Jack's Stir Brew, turn your attention to the Happy Jack.
Part drink, part dessert, the Happy Jack is a well-executed latte steamed with spoonfuls of fragrant honey. A generous sprinkle of cinnamon tops it off. This warming drink is just sweet enough, and bright with a triple ristretto shot. It pairs best with a few of Jack's just-baked chubby chocolate chip cookies.
"Celebrity-sightseeing: Jack's Stir Brew Coffee Shop"
President Obama once got a cup of joe at Jack Mazzola’s destination for organic coffee, but he’s hardly a regular. Ryan Adams and Daniel Day-Lewis reportedly are, however, and longtime downtown resident Sarah Jessica Parker has also been known to pop in. The shop’s patented stir brew method is also used at its South Street Seaport location, but the buzzy West Village storefront gets the most celebrities.
Kate Maier
"Jack’s Moves Into a New Box"
Jack Mazzola’s organic fair-trade coffee company has expanded into roomier quarters in Amagansett Square, making way for what the former daytime soap star turned coffee king hopes will become “the social club of Amagansett.” The space at the edge of Main Street formerly occupied by another Sylvester & Co. store has been transformed with what Mr. Mazzola calls a “vintage nautical” theme, in which driftwood, maps, and found objects accent the walls.
Kate Maier |
Mr. Mazzola’s own photo collages, which consist primarily of images of Montauk, are for sale, and shelf space is brimming with Jack’s Coffee mugs, hats, and other merchandise. Nearly a decade ago, Mr. Mazzola patented his stir-brew coffee machine, which makes his Central American blends less bitter, as they are oxygenated while brewing, he said. He has committed himself to selling fair-trade coffee exclusively . “It’s been very trendy, supporting sustainability,” he said during a flurry of excitement as workers moved the pieces of his store from its former digs in the nook beside Randy Lerner’s Meeting House restaurant. But Mr. Mazzola’s passion for sustainable living sprouted long before the trend, he said. To that end, he and Mr. Lerner, who owns the square, share a common vision. Soups and sandwiches made in the kitchen of the Meeting House will be served to go at Jack’s, where increased counter space has made way for a sandwich press and what will be an organic juice bar. The plan is to serve the juices “bottled in our own packaging.” A selection of oatmeal, millet, and other warm breakfasts will round out the morning menu, which already includes muffins, cookies, and pastries made by bakers from here and New York City. Mr. Mazzola’s flagship store on Greenwich Avenue expanded first with satellite locations in other parts of Manhattan, and he set up shop in the square in July. He will oversee operations of his other stores from a loft office overlooking the floor of the Amagansett store. From the moment he opened the first shop, “we were overwhelmed. It was surprising how welcoming the community was, and to discover customers and friends from New York,” who spend time on the South Fork in the summer, he said. By next season, Mr. Mazzola hopes to have started his “Reggae Jams at Jack’s,” and other live shows and films. He has been in conversations with a D.J. from New York and promised that the Sunday afternoon sessions would include $5 lobster rolls from Stuart’s Seafood Market in Amagansett. In the meantime, Mr. Mazzola is in something of a nesting phase, shifting around furniture and decorations, and planning for the future. “It was basically just a white canvas,” when he moved in, he said on Monday, gesturing to a cork board he had set up for community postings. An alcove that would soon be home to a selection of newspapers and magazines might also double as a stage for live entertainment. By summer, a table he sees as a “fruit stand” might be transformed into a farmers marketplace — “we’ll use as much organic as we can,” he said. With tables and counters to sip at and a new selection of foods, “what I look forward to in the future is foodies, musicians, first dates, fathers and sons after baseball games,” all meeting in what he calls “the nerve center” of Jack’s Coffee. Spending more time than ever here and at his house in Springs, “I’m considering this home,” he said.
Patrick Hessert
"The Brewmaster"
Whoa! Meeting Jack Mazzola was a whirlwind, the man must consume nothing but fairtrade coffee from his nine year old coffee house, Jack's Stir Brew. More overwhelming than his frenetic tour were the number of projects that he continues to develop. Jack's was the first organic, fair trade coffee shop in New York City and he still seems two steps ahead of the crowd.
A high-school dropout, Jack moved to NYC when he was 17 and began acting. He found some success, earning roles on daytime television and commuting back forth between the east and west coasts. Still, he was living paycheck to paycheck and was ready for something different. When the store front below his apartment opened up Jack was ready to make a career move.
Despite suffering from dyslexia his entire life and possessing little formal education Jack was unperturbed when he was asked for a business plan. "I didn't write anything," he says "I went around the city and took pictures of different places to give a visual idea of what I was going to create." Jack has been unrelenting in following that vision, creating a space that embodies its community heritage and fosters local creativity. But his own creativity is enough to fill the place.
The son of a mechanic, Jack used old friends from the body-shop to prototype his first invention. His patented stir-brewer makes coffee that is commended for its full body and low acidity. But from a broad perspective coffee is simply part of the picture. It seems as though the coffee shop is only a vehicle for Jack's many other passions: his support of local dairy farms, his capturing of community through music and media, support for local artists, and, of course, entrepreneurship. It would have been nice to stumble into Jack's Stir Brew earlier in the weekend. I left feeling there was more for Jack to show us, plus the coffee was good.
Tyler Stansfield
"Jacks Stir Brew Coffee Makes Latte Pleasure"
Drinking a latte can be a pleasurable experience. There is the warmness of the milk, the mix of mild sweetness and familiar caffeine. But at Jack’s Stir Brew Coffee a large whole milk latte takes on a whole new meaning of enjoyment. After the first sip of my latte at Jack’s, I slowed down and closed my eyes for a moment, just for a quick moment, because I knew that I had just experienced the first moment of my life. The latte was not very bitter at all. That was really strange for me because I’m used to having bitter coffee and that’s what I consider to be normal. But it turns out that the barista used ristretto shots which are generally smaller in volume but tend to be sweeter. My friend told me that a large latte gets three ristretto shots. That was interesting because it explained why I was getting a full coffee flavor without overwhelming bitterness. The milk was total serenity. It tasted pure and friendly, as if the cow wanted me to drink it. It was so good in fact that my friend and I ordered another latte each. I don’t usually do that. Two lattes in one sitting is usually a recipe for disaster. But I was OK. One thing to know about Jack’s is that it is a busy coffee shop. So when I got there I was very lucky to get a seat. I think Jack’s would be a great place to get to know people and share business ideas, because since it is so busy, people often share tables. One woman shared her table with over three different people over the course of an hour. The place smells so good. It has a mellow coffee smell. And Jack’s Stir Brew Coffee is well decorated and comfortable. It feels like you are in a place with some history and personality. It is a small coffee house, but it has MEGA flavor. The vibe of Jack’s is very stimulating for conversations and thinking. The next time I go there I will probably bring my journal and maybe I will draw some monsters or something. The staff at Jack’s were super cool and friendly. They had a good attitude and seemed chill. An important thing that I noticed about Jack’s was that all the customers were very nice to each other and super respectful. I noticed one woman offered to share the bench outside with other people as I walked inside. And even though it was close quarters in there, people seemed courteous and real towards each other. This is a very healthy sign for any establishment.
Dana James
"Jack's Stir Brew: The Best Coffee in the Village"
The discreet Jack's Stir Brew at 138 West 10th serves the best macchiatos in the city. From the creamy consistency of the coffee to the cosy coolness of the the place itself, Jack's is where the New York cognescenti get their coffee. With less than 20 seats, Jack's feels like you've discovered a coffee speak-easy for local West Villagers. Of course that's not the case, Jack's was named best coffee in America in 2008, but that's the sense of intimacy it evokes. The burnished brick walls, kitsch blackboard phrases and black and white photos of local patrons, including the firemen next door, makes Jack's an authentic village fixture. Jack Mazzola, the proprietor of Jack's, has taken his cue from the European French press and developed his own process that stirs the beans while they are brewing to prevent undesirable bitterness. The result - a smooth but gutsy coffee that has you trekking through snow and Christopher Street undesirables just for your morning caffeine jolt. The coffee is fairtrade organic (which is expected these days). The milk is sourced from upstate New York and makes it to Jack's within 36 hours from leaving the farm. I hypothesize that this is why the macchiatos taste so delectable - fresh creamy milk almost from the cow itself. And if you're hungry, there's bagels galore, vegan cookies and gluten-free options. Or take the local route and enjoy Ronnybrook yogurt and apples picked from the farm.
"Artisanal Products: Jack's Coffee"
In this day of factory made/farmed almost everything, how wonderful it is to come across products that are artfully and lovingly made by hand, by small producers and often family-run companies. This week we have highlighted some of my favorite artisanal products, my absolute favorite being the Hellfire Pepper Jelly that my cousin Hillary makes (I am obsessed with it and spread it on everything). Along with my personal faves, we have also included a list from a veritable expert on the matter, Edward Behr, the editor of The Art of Eating, which incidentally is a fantastic publication for the food inclined.
Love,
gp
By far some of the best espresso we’ve tried and definitely served in the coolest coffee shop, Jack’s was the place to be this year in its new location in the Hamptons. Jack Mazzola, the owner and designer of his namesake coffee shops in New York and Amagansett, has invented his own way of making coffee, developing the first process that stirs the ground beans while they are brewed - voila, Jack’s stir-brewed coffee. Jack knows his producers, sources beans from organic growers only, designs and builds the cozy shops’ cabin-in-the-woods-meets-lighthouse interiors, and shows up to serve coffee and pastries at his locales.
In this day of factory made/farmed almost everything, how wonderful it is to come across products that are artfully and lovingly made by hand, by small producers and often family-run companies. This week we have highlighted some of my favorite artisanal products, my absolute favorite being the Hellfire Pepper Jelly that my cousin Hillary makes (I am obsessed with it and spread it on everything). Along with my personal faves, we have also included a list from a veritable expert on the matter, Edward Behr, the editor of The Art of Eating, which incidentally is a fantastic publication for the food inclined.
Love, gp
By far some of the best espresso we’ve tried and definitely served in the coolest coffee shop, Jack’s was the place to be this year in its new location in the Hamptons. Jack Mazzola, the owner and designer of his namesake coffee shops in New York and Amagansett, has invented his own way of making coffee, developing the first process that stirs the ground beans while they are brewed - voila, Jack’s stir-brewed coffee. Jack knows his producers, sources beans from organic growers only, designs and builds the cozy shops’ cabin-in-the-woods-meets-lighthouse interiors, and shows up to serve coffee and pastries at his locales.
Beth Young
"Jack Stirs Things Up"
So-called “pop-up” stores are nothing new to East Hampton, but when Jack Mazzola hurriedly opened an Amagansett branch of his West Village coffeeshop, Jack’s Stir Brew, just before the Fourth of July weekend, he knew he’d be making a bid to be here to stay. The shop, which has opened in part of the newly expanded Sylvester & Co. space at Amagansett Square, will move into Sylvester’s original location just west of its current site after the summer is over, with a focus on both food and providing an atmosphere where community can grow. The coffee at Jack’s Stir Brew is reason enough to stop die-hard coffee drinkers in their tracks, thanks to a patented brewing method Mr. Mazzola stumbled upon as a young man. Mr. Mazzola, whose father ran an auto body shop in Lodi, New Jersey, left home at 16, but first agreed to learn about manufacturing from a relative who built machines that mixed large quantities of food in factories. When he began traveling, he noticed how people in cultures all over the world stirred their coffee directly into boiled water, much as he had done at home when using a French press. He decided to build a machine that would agitate coffee on a commercial scale and Jack’s Stir Brew was born. “People have been stirring coffee since at least the early 1800s, but no one ever built a machine,” he said. “It oxygenates it and removes the bitterness. It needs to be gently agitated. It produces a very big, bold coffee. You can really taste the origins. For the Sumatra, for example, you taste the volcanic boldness.” After patenting the stir brew machine, Mr. Mazzola opened his first coffee shop on 10th Street in the West Village in 2002, where he lived upstairs and opened and closed the shop every day for the first two years. It was during that time that he devoted himself to a family philosophy that would serve him well in business as he opened another shop at South Street Seaport and now in Amagansett. “The mechanic was over my house for Sunday afternoon pasta. My dad’s clientele was endless, and that was my philosophy,” he said. “I wanted to buy the best products from local purveyors. It wasn’t about being trendy and sustainable. It’s local because I wanted to know them.” Jack’s Stir Brew was the first commercial client of Hudson Valley Fresh organic milk, after his company had trouble steaming organic milk from another provider because it was too pasteurized. All their coffees are fair trade and shade grown, and Mr. Mazzola’s Aunt Rosie bakes fresh chocolate chip cookies for the store. There’s a gelato bar and fresh sandwiches in the fridge from The Meetinghouse restaurant next door, and idiosyncratic snacks ranging from gogi berries to crystallized ginger. All the coffee is roasted by a small coffee roaster in Rutland, Vermont. At Jack’s in the city, music and 16mm movie nights are an integral part of the business. Mr. Mazzola and the Amagansett store’s manager, Molly Kendall, a recent graduate of the Culinary Institute of America who plans to serve pastries and hot food aplenty at the new location this fall, hope to foster that same community spirit in Amagansett. “The first week here, the front porch was packed with people hanging out talking,” said Ms. Kendall. Local musicians have already begun to line up to play, and Saturday afternoons are filled with music provided by a local guitarist. Mr. Mazzola, who recently started a film company called “Fresh Ground Films” and began recording artists for the shop’s “Fresh Ground Music,” hopes to show movies here too. He’s currently working on a production called “Real New York,” interviews with five New Yorkers who are customers of the 10th Street location. “We have everyone from a former bouncer at the Ninth Circle, where Andy Warhol used to hang out, to a roadie for The Beastie Boys to the Italian immigrant who sips espresso there every day,” he said. Mr. Mazzola isn’t stopping at film production. He hopes in the not-so-long term to bring Jack’s coffee to other hamlets in the Hamptons. “I can’t sit still,” he said.
Maria Tennariello
"New Kids on the Block"
Brian Halweil
"Long Island Dispatch: Suddenly There's Competition in Amagansett"
Kate Maier
"A Caffeine Jolt for Amagansett Square"
"Jack's Stir Brew Coffee"
"BEA: Coffee Tips"
Durga Chew-Bose
"Hyperlinked Names: Paper Cone Stories"
Rob Patronite &Robin Raisfeld
"Jack’s Stir Brew Coffee Lands at Dulles International"
Greenwich Village home base to a cafe at the Seaport, plus a few interborough partnerships with Rice restaurant, and a forthcoming truck, soon to roam the Rockaways. But his first expansion beyond city limits came via an unexpected fast-food overture: Chipotle founder Steve Ells, a Jack’s regular, approached Mazzola about setting up shop in the burrito outpost at Virginia’s Dulles International Airport in Terminal B.
After much shuffling of corporate paperwork and legal mumbo jumbo, Mazzola hopped a shuttle last month to oversee installation of his patented stir-brew technology. If all goes well, this might be the beginning of a larger co-branding experiment (after all, there are currently nearly a thousand Jack-less Chipotles). At the very least, New Yorkers traveling to and from D.C. can be guaranteed a taste of home and a very alert flight.
"Mess Around Downtown: Coffee Anyone?"
Anne Kadet
"Hamptoms Out of Reach? Rockaway Beach"
Steve Mirsky
"Jack's Stir Brew Coffee"
Don George
"Cafe du Monde: Sippin' Smooth at Jack's in New York's West Village"
Kathy Y.L. Chan
"Sugar Rush: The Mountie at Jack's Stir Brew"
Eric Hegedus
"My New York: Matthew Modine"
Kathy Y.L. Chan
"Sugar Rush: Applejack at Jack's Stir Brew"
Kate Maier